Visual codes are looked at when unpacking to create an overall meaning of a story, “When a technique suggests a meaning to a viewer, then we have achieved symbolic function” (Butler, Pg 61). However, camera shots, imagery, and color are also big parts of the visuals in a text, “As a contribution to the ongoing discussions of image rhetoric, I specifically concentrate on color as a driving force of rhetoric in The Lorax. Color sets tone, defines time, demonstrates difference, and supports the narrative movement of the book. In short, color functions with rhetorical force. Color and illustration combine to add persuasive depth to the environmental propaganda Dr. Seuss avows to deliver in The Lorax” (Heiderich). All this generates feeling and sets of emotions on an audience. 

Certain scenes, in Pocahontas, contain visuals that are powerful, and convey powerful messages. After all the chaos, towards the end of the movie, unfortunately, Smith gets captured by the Native American tribe. Both parties are then eager to face each other to battle, “We must sound the drums of war.” As the scene plays along the colors are dull and dark appearing to be in despair just like Pocahontas. She does not want them to fight nor for John to die. 

Moving forward, Pocahonats saving John triggers emotions of unity and awe. We know the hidden audience knows this, per se, know this because the father gives recognition to his daughter. Her messages stops the war upon them. In that same moment, we see John saves the chief, which also gets at the imagery of them coming together for one another. Afterwards, as the english settlers are leaving, Pocahontas comes with her tribe. The entire tribe takes food to the English settlers. This speaks volumes creating an amnesty between to parties that were soon to start a battle. 

In conclusion, the over all the visuals in these scenes highlight the drama occurring in the movie; although the emotions caused by the scenes do not align with actual history, it is perfect for the targeted audience. The producers reach their goal by creating messages with visuals, illustrating that love saves all, and unity is stronger than hatred.